MENGNIU DAIRY(HK:02319) Sou Hu Cai Jing·2025-09-12 07:00Core Insights - Lu Minfang, the former CEO of Mengniu, has transitioned to become a partner at Yunfeng Fund, marking a new chapter in his career after leading Mengniu for eight years and achieving over 30 billion yuan in revenue growth [2][12] - His extensive experience in the fast-moving consumer goods and dairy industries positions him as a valuable asset in the investment sector, particularly in private equity and venture capital [3][17] Company Performance - Under Lu's leadership, Mengniu's revenue grew from over 50 billion yuan in 2016 to 98.62 billion yuan in 2023, nearly doubling during his tenure [8] - Despite the growth, Mengniu's revenue fell short of the "double hundred billion" target, with 2023 revenue still below 100 billion yuan, while its competitor Yili reached 126.1 billion yuan in revenue [10][11] Strategic Moves - Lu spearheaded significant acquisitions, including increasing Mengniu's stake in Modern Dairy to 61% in 2017 and acquiring Australian infant formula brand Bellamy's for approximately 7.1 billion yuan in 2019 [2][3] - His strategy focused on high-end products and optimizing the supply chain, which included partnerships with key suppliers to ensure quality milk sources [6][12] Investment Philosophy - Yunfeng Fund, co-founded by Alibaba's Jack Ma, emphasizes deep industry engagement and long-term investment strategies, aligning with Lu's approach to sustainable business growth [3][15] - The fund has invested in various sectors, including consumer goods, technology, healthcare, and renewable energy, showcasing a broad investment strategy [16] Industry Trends - The investment landscape is shifting towards valuing industry expertise over traditional financial backgrounds, with a growing demand for professionals like Lu who can leverage their operational experience to identify and nurture investment opportunities [19][24] - This trend reflects a broader change in the Chinese investment market, moving from a focus on "model innovation" to "industry depth" and "value creation" [24][25]