Apple(US:AAPL) Bei Ke Cai Jing·2025-09-12 06:59Core Viewpoint - Apple is working closely with regulators and carriers to launch the eSIM version of the iPhone Air in China as soon as possible [1][2] Group 1: Product Features - The new iPhone Air is described as the lightest and thinnest iPhone ever, featuring a professional-grade performance, innovative Center Stage front camera, and a 48-megapixel fusion camera system [1] - The iPhone Air exclusively offers eSIM options, which is a new generation SIM card standard developed by the GSMA [2] - eSIM design allows for space-saving within the device, contributing to its ultra-thin form factor, and offers greater flexibility and security compared to traditional physical SIM cards [2] Group 2: Market Strategy - Apple has announced that the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max will be available for pre-order starting at 8 PM Beijing time, with the iPhone Air's release contingent on regulatory approval [1] - The company is in close collaboration with Chinese carriers, including China Mobile, China Telecom, and China Unicom, to obtain the necessary approvals for the eSIM smartphones [1][2] - eSIM technology is supported by over 500 global carriers, including China Unicom, and facilitates easier connectivity while traveling, with options for economical international roaming plans [2]