Apple(US:AAPL) Zhong Guo Jing Ying Bao·2025-09-12 08:12Core Viewpoint - Apple's iPhone Air, which relies solely on eSIM technology, has delayed its launch in China due to regulatory approval processes, despite being ready for sale [2][3]. Group 1: Product Details - The iPhone Air is Apple's thinnest model ever at just 5.6mm, designed to attract new users with its ultra-slim profile and advanced features, including a 48MP camera system and long battery life [2]. - The device will only support eSIM, with China Unicom being the initial carrier to provide this service, although China Telecom and China Mobile have also expressed readiness to support eSIM [2][3]. Group 2: Regulatory and Market Response - The delay in the iPhone Air's launch is attributed to waiting for regulatory approval, with Apple confirming that they are working closely with authorities to expedite the process [2][4]. - Analysts suggest that if all three major Chinese telecom operators launch eSIM services simultaneously, it would benefit Apple by enhancing market competitiveness and avoiding missed opportunities [3][4]. Group 3: Market Expectations - Despite the innovative design, market analysts believe that the iPhone Air may appeal primarily to early adopters due to compromises in battery life and camera performance, and the requirement for users to activate eSIM in physical stores may limit its appeal to mainstream consumers [5].