GEELY AUTO(HK:00175) Guan Cha Zhe Wang·2025-09-12 08:39Core Viewpoint - The launch of the Lynk & Co 10 EM-P marks a significant advancement for the brand, transitioning into a comprehensive intelligent 2.0 era, reflecting on its technological and performance evolution over the past nine years [1][5]. Pricing and Product Details - The Lynk & Co 10 EM-P was officially launched on September 8, with four variants priced between 173,800 to 211,800 yuan. A limited-time discount brings the price down to 163,800 to 201,800 yuan for orders placed by October 31 [3][5]. Technological Advancements - As Lynk & Co's first mid-to-large plug-in hybrid sedan, the 10 EM-P features original design elements, standard intelligent electric four-wheel drive, and laser radar. It is equipped with the NVIDIA Thor driving assistance chip, supporting the advanced H7 driving assistance solution [5][8]. - The vehicle's intelligent cockpit is powered by the LYNK Flyme Auto 2 system, enhanced by the Qualcomm Snapdragon 8295 chip and Flyme AI model, significantly improving human-vehicle interaction and emotional engagement [10]. Strategic Reflections - The launch reflects Lynk & Co's introspection on its electric transformation, acknowledging past shortcomings in understanding user needs for smart technology and battery systems. The brand aims to enhance its product evolution capabilities in the 2.0 era [7][10]. - The company emphasizes a consumer-oriented approach, balancing responsiveness to user demands with innovative design and quality to maintain brand positioning [12]. Design Philosophy - Lynk & Co highlights its commitment to original design as a core value, incorporating signature design elements into the 10 EM-P, with a color palette inspired by "morning light" featuring six distinct colors [14]. Market Positioning and Challenges - Despite the advancements, Lynk & Co faces intensified competition in the electric vehicle market, with new entrants striving for profitability. The brand's differentiation strategy involves broadening its energy forms and product matrix while maintaining its brand identity [15]. - The performance and handling characteristics remain central to Lynk & Co's identity, particularly in the sedan segment, necessitating a balance between sportiness and comfort in the 10 EM-P [17][19].