BABA(US:BABA) Cai Fu Zai Xian·2025-09-12 09:07Core Insights - The summer vacation period has seen internet platform group buying become a mainstream channel for consumer travel spending, with Douyin's hotel and travel group buying orders and sales both increasing by 46% year-on-year [1] - Douyin has launched a "Summer Assurance Plan" to combat misleading promotions and forced shopping practices associated with "low-price tours," aiming to protect consumer rights during the summer travel season [1] Group 1: Consumer Protection Measures - Douyin has actively cooperated with local cultural tourism and market regulatory departments to address issues related to forced shopping and misleading promotions, resulting in the disposal of 1,376 offline fulfillment violators and the delisting of 5,955 non-compliant products during the special governance period [1] - The platform has implemented multiple governance measures against forced shopping, including monitoring excessive purchases, non-business location shopping, extended shopping times, and sales by drivers and tour guides [1] Group 2: Price Monitoring and Regulation - Douyin has enhanced its price monitoring capabilities to prevent false advertising and the sale of unreasonably low-priced products, leading to the disposal of 4,035 misleading "low-price tour" live streams and 115 non-compliant merchants, as well as the delisting of 196 unreasonable low-priced products [2] - The platform has established clear standards for identifying misleading promotions and has implemented measures to strengthen control over violations, resulting in the disposal of 10,117 non-compliant live streams and 316 violating accounts since the new standards were enforced on July 27 [2] Group 3: Commitment to Consumer Rights - Douyin's management has emphasized that safeguarding consumer rights is a core objective, with a commitment to rigorously combat "low-price tour" violations and enhance the overall travel experience for consumers [2]