Apple(US:AAPL) 3 6 Ke·2025-09-12 10:20Core Viewpoint - The article discusses the differences in content mechanisms across various platforms, highlighting how these differences influence topic popularity, content preferences, and user engagement during the Apple product launch event, likened to a "Spring Festival" in the tech industry [2][3]. Group 1: Topic Popularity - The Apple event generated significant buzz across social media, with topics related to the event trending on major platforms like Weibo, Douyin, Bilibili, and Zhihu [3][9]. - On Weibo, seven Apple event-related topics remained trending, indicating a shift from a single main topic to multiple subtopics, reflecting the evolution of information dissemination [3][9]. - Bilibili showed a strong presence with over one-third of its trending topics related to the Apple event, focusing on in-depth analysis and user experiences [5][9]. Group 2: User Engagement - Weibo demonstrated high user engagement with approximately 150 million reads and over 150,000 discussions within 24 hours of the event, showcasing its status as a major traffic hub [9][10]. - Douyin's engagement was characterized by high exposure but limited depth in discussions, primarily driven by KOLs and short comments from users [14][17]. - Bilibili's unique interaction style involved real-time comments (bullet chats), fostering a community atmosphere during video viewings, which contributed to sustained interest in the event [15][17]. Group 3: Platform Characteristics - Weibo is positioned as a platform for "national celebration," with a focus on real-time updates and extensive user interaction [9][10]. - Douyin serves as a "hit-making machine," emphasizing quick content consumption and high visibility, but lacks in-depth discussions [14][17]. - Bilibili and Zhihu are described as "long-tail platforms," where content remains relevant over a longer period, allowing for detailed discussions and knowledge accumulation [9][10][15].