BABA(US:BABA) Cai Fu Zai Xian·2025-09-12 10:58Core Insights - The "City Lighting Plan" by Douyin Life Services aims to stimulate local consumption by highlighting regional characteristics in cities like Jiangsu, Shandong, and Hebei [1][10] - The initiative has successfully launched in multiple cities, enhancing exposure and driving consumption through various activities such as live streaming and promotional campaigns [1][10] Group 1: City-Specific Activities - The "City Lighting Plan" collaborated with Shandong Radio and Television to launch a special live streaming event in Jinan, featuring local brands and offering discounted group purchase packages [2] - In Jinan, over 10 million yuan in retail and dining coupons were distributed, leading to a 61% increase in order volume and a 138% increase in sales compared to the previous year [5] - In Changzhou, the plan integrated local businesses with sports events, promoting unique dining experiences and engaging local influencers to drive traffic [6][9] Group 2: Consumer Engagement and Marketing Strategies - The initiative employs a combination of online content creation and offline experiences to enhance consumer engagement, utilizing Douyin's location-based services [10] - The "lighting" feature allows consumers to share their experiences and provide additional exposure for local businesses, creating a cycle of digital engagement and physical consumption [10] - The plan will expand to 11 key cities in the fourth quarter, focusing on integrating local culture with marketing strategies to boost winter night economy [10]