Muyuan Foods (SZ:002714) 2 1 Shi Ji Jing Ji Bao Dao·2025-09-12 13:18Group 1 - The article highlights the rise of Henan as a significant player in China's consumer market, exemplified by brands like Mixue Ice City and Muyuan Foods [1][6][27] - Mixue Ice City, founded in Henan, has expanded rapidly, with a reported revenue growth of 39.3% to 14.87 billion yuan and a net profit increase of 42.9% to 2.69 billion yuan in the first half of 2025 [11] - The company operates 53,014 stores, with 48,281 in mainland China and 4,733 outside, showcasing its extensive market penetration [11] Group 2 - The headquarters of Mixue Ice City is strategically located near major transportation hubs, enhancing its operational efficiency and brand visibility [2][3] - The company has invested significantly in its production base in Henan, which spans approximately 342,000 square meters and has an annual production capacity of 1.21 million tons [16] - Mixue Ice City has established a comprehensive operational ecosystem in Henan, including a training school to develop local talent and enhance its service capabilities [17][21] Group 3 - The consumer landscape in Henan is characterized by a demand for affordable products, which Mixue has capitalized on by offering competitive pricing for its core products [20] - The article notes that Henan's economic environment supports both budget-friendly brands like Mixue and premium brands like Bang Dong Lai, indicating a diverse market [25] - The success of Mixue and other local brands is attributed to their understanding of local consumer needs and effective strategies tailored to the regional market [23][26]