CJJG(SH:600496) Zhong Guo Jing Ying Bao·2025-09-13 02:16Core Viewpoint - The recent land auction in Shanghai saw Jiangsu Jinggong Steel Structure Co., Ltd. (referred to as "Jinggong Steel") successfully acquire a plot in Minhang District, marking its first entry into the Shanghai real estate market, with a total expenditure of 5.46 billion yuan, exceeding its projected net profit for 2024, indicating a strategic shift towards real estate development [1][2][3]. Group 1: Land Acquisition Details - Jinggong Steel won the Minhang Zhuangqiao plot with a total price of 5.46 billion yuan, resulting in a floor price of 36,649 yuan per square meter and a premium rate of 11.19% [2]. - The acquired land is designated for residential development with specific requirements, including a minimum decoration standard of 3,000 yuan per square meter and a 30% proportion of small-sized units [2][3]. - The company aims to develop low-density housing products on this plot, leveraging its expertise in steel structure construction [2][3]. Group 2: Strategic Shift and Market Position - Jinggong Steel's move into real estate is a significant cross-industry attempt, as the company has primarily focused on steel structure engineering and construction since its establishment in 1999 [2][3]. - The company has previously engaged in the construction of affordable housing projects in Shanghai, indicating its experience in the real estate sector [3][4]. - The decision to enter the real estate market aligns with recent policy changes in Shanghai that have relaxed restrictions, enhancing the attractiveness of the local housing market [4][5]. Group 3: Financial Performance and Future Outlook - For 2024, Jinggong Steel reported an expected revenue of 18.49 billion yuan, a year-on-year increase of 12.03%, with a net profit of 5.12 billion yuan, reflecting a decline of 6.69% [3][4]. - In the first half of 2025, the company experienced a revenue increase of 29.48% year-on-year, with a net profit of 3.5 billion yuan, up 28.06% [3][4]. - The company has a healthy cash flow, with year-end cash reserves of 5.201 billion yuan for 2024, positioning it well for its new real estate ventures [4][5]. Group 4: Promotion of PEC Prefabricated Housing System - Jinggong Steel aims to showcase its PEC prefabricated housing system through this project, which combines steel and concrete materials to enhance construction efficiency and quality [5][6]. - The company views the current housing market as a significant opportunity for growth, especially in the context of the government's emphasis on high-quality housing [5][7]. - The project is intended to serve as a demonstration of the company's competitive advantages in green integrated building technology within the residential sector [5][7].