POP MART(HK:09992) Sou Hu Cai Jing·2025-09-13 08:11Core Insights - The 2025 China International Service Trade Fair features a vibrant cultural and tourism service section, showcasing a variety of cultural and creative products that bridge ancient and modern cultures, enhancing cultural consumption [5][6][8] Group 1: Cultural and Creative Products - A range of innovative cultural products debuted at the fair, including the "Observation Bag" from "Beijing Gifts," designed to commemorate historical events, and an AI interactive plush toy modeled after the giant panda, appealing to families [5][6] - The fair introduced a dedicated sales area by the Beijing Cultural Relics Bureau, allowing easy access to popular cultural products that previously required long queues [6][8] Group 2: Integration of Traditional Culture - The theme of "Cultural + Non-Heritage" was prominent, with products like the Bubble Mart's non-heritage collection and Tangrenfang's AI-enhanced 3D figurines revitalizing traditional crafts [7][8] - Traditional crafts were showcased through hands-on experiences, such as handmade paper products, allowing attendees to engage directly with cultural heritage [7] Group 3: New Consumption Ecosystem - The fair emphasized transforming cultural consumption from merely purchasing products to enjoying experiences, exemplified by the "National Cultural Industry Innovation Experimental Zone" in Chaoyang District [9] - New IPs like "He Xi" and "Shui Yun Er" were launched, designed to attract younger audiences and promote cultural awareness through engaging products [9]