加拿大留子回国买iPhone，“反向海淘”的苹果，有多香？

Core Insights - The launch of the iPhone 17 series has generated significant excitement, with pre-order volumes on platforms like Tmall and JD.com showing a nearly threefold increase compared to previous models [1][2] - The trend of "reverse purchasing" has emerged, where consumers are willing to pay a premium for iPhone 17 models from regions like Hong Kong due to differences in pricing and features [1][4] - The cancellation of physical SIM card slots in certain regional versions of the iPhone 17 has led to increased demand for models that still support physical SIM cards, particularly among overseas Chinese students [4][5] Group 1 - The iPhone 17 series has seen a surge in pre-orders, with over 2 million units booked within six hours of launch on JD.com [1] - Consumers are increasingly savvy, comparing specifications and prices across different regions, leading to a rise in cross-border purchasing [3][6] - The price differences for specific models, such as the 512GB iPhone 17 being cheaper by approximately 140 yuan in Hong Kong compared to mainland China, are driving demand for cross-regional purchases [8][14] Group 2 - The trend of reverse purchasing is not new but has evolved; consumers are now more focused on specific features and configurations rather than just price [4][14] - The iPhone's branding and technological positioning have made it a cultural symbol, influencing consumer behavior and the demand for new models [14] - The iPhone remains a "hard currency" in the resale market, with significant demand for each new release, indicating a robust secondary market for these devices [10][12] Group 3 - The iPhone 17's removal of the physical SIM card slot in certain versions has created challenges for users who rely on domestic SIM cards, prompting them to seek alternative models [4][5] - The iPhone 17's appeal is further enhanced by its advanced features, which are not available in the domestic versions, leading to a willingness to pay higher prices for models that meet specific needs [14][18] - The complexities of warranty and after-sales service for imported models pose risks for consumers, as many overseas versions do not qualify for official repairs in China [18]