“美好生活消费服务平台”战略合作发布

Group 1 - The core theme of the event is to explore how traditional brands can innovate while preserving cultural heritage, aiming for brand rejuvenation and leading new consumption trends in China [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the platform [1] - A significant outcome of the event is the strategic cooperation announcement between Deep Blue Think Tank's Time-honored Brand Innovation Research Institute and Ningbo Bank's Beijing branch, focusing on the "Beautiful Life Consumption Service Platform" [2] Group 2 - The "Beautiful Life" platform is a key part of Ningbo Bank's strategy to move beyond traditional banking services, connecting consumer scenarios with business needs to create a one-stop service platform [2] - The platform integrates over 11,000 brand merchants and nearly 80,000 stores nationwide, focusing on five core scenarios: clothing, food, housing, transportation, and shopping [2] - The collaboration aims to leverage the resources of the Time-honored Brand Innovation Research Institute and Ningbo Bank's platform to enhance consumer engagement and drive consumption [2]