2025服贸会｜菜百股份杨娜：聚焦消费创新破题 菜百双向激活文化消费动能

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" emphasizes the role of traditional brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The discussion focuses on how time-honored brands can protect and inherit traditional culture while innovating to achieve brand rejuvenation, fashionability, and internationalization [1] Group 1: Event Overview - The salon was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce, co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the platform [1] - Policies related to the construction of a museum city, cultural confidence enhancement, and consumption promotion in Beijing were highlighted as key topics [1] Group 2: Innovation in Consumption - During the roundtable discussion, Yang Na, Deputy General Manager of Caibai Co., emphasized the "museum-store integration" model that combines culture and commerce for mutual empowerment [3] - The Caibai Gold and Jewelry Museum, established under the museum city construction policy, has expanded with a new branch in Shunyi, creating a "main museum + branch museum" linkage [3] - The "museum-store integration" model allows consumers to experience jewelry culture while engaging in a seamless shopping experience [3] Group 3: Business and Cultural Synergy - The current efforts in Beijing aim to create a new landmark for the integration of culture, commerce, tourism, and sports, with the Caibai Gold and Jewelry Museum providing a viable path for cultural empowerment of commerce and vice versa [4]