菜百股份杨娜：聚焦消费创新破题 菜百双向激活文化消费动能

Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate to attract younger consumers while preserving traditional culture, thereby leading the new trend of domestic consumption [1] - The event is guided by the Beijing Municipal Bureau of Commerce and organized by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank serving as the think tank platform [1] - Policies related to the construction of a museum city, cultural confidence enhancement, and consumption promotion in Beijing are highlighted, focusing on how time-honored brand museums can contribute to urban cultural development and consumption innovation [1] Group 2 - During the roundtable discussion, Yang Na, Deputy General Manager of Caibai Co., emphasized the "museum-store integration" model that combines culture and commerce, achieving dual empowerment through multidimensional innovation [2] - The Caibai Golden Jewelry Museum, established under the museum city construction policy, has expanded with a new branch in April, creating a "main museum + branch museum" linkage [2] - The "2+N" offline layout strategy leverages over 70 chain stores in Beijing and more than 100 direct sales points in regions like Tianjin and Xi'an, while online efforts include e-commerce and live streaming to enhance consumer engagement [2] Group 3 - Beijing is actively working to create a new consumption landmark that integrates culture, commerce, tourism, and sports, with the Caibai Golden Jewelry Museum providing a viable path for time-honored brand museums to empower culture through commerce and vice versa [3]