Core Insights - The well-known restaurant brand Tai Er Suancaiyu is facing a wave of store closures in multiple cities, raising concerns about its expansion bottleneck or operational adjustments [1] - Despite the closure of one store in Jinan, the remaining four locations continue to see high customer traffic, indicating a mixed market response [2] Group 1: Store Performance - One store in Jinan has closed, while four others remain busy with long queues during peak hours, suggesting a divergence in performance across locations [2] - The atmosphere in the busy stores remains lively, with high seating occupancy and a bustling environment, indicating that the brand still retains a loyal customer base [2] Group 2: Consumer Sentiment - Loyal customers express continued support for the brand, emphasizing the importance of taste and unique dining experience [3] - Some consumers express concerns about potential declines in quality or brand appeal due to the recent closures, although their actual dining experiences remain satisfactory [3] Group 3: Brand Strategy - Tai Er Suancaiyu has launched a significant brand upgrade initiative called "5.0 Fresh Model," focusing on fresh ingredients like live fish, fresh chicken, and fresh beef [4] - The brand's strategy includes renovations of several stores and the introduction of open kitchen concepts to enhance transparency and freshness perception among consumers [5] - This strategic shift aims to address market criticisms regarding the use of pre-prepared dishes and to cater to the growing consumer demand for fresh and healthy dining options [5]
知名餐饮品牌被曝大量闭店，济南也有门店歇业关闭