三元食品品牌市场中心总经理刘旭：通过场景重构、产品创新、业态布局，与北京文化加速融合

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" was held during the Beijing Service Trade Fair, focusing on how these brands can innovate while preserving traditional culture to attract younger consumers and promote national trends [1] Group 1: Industry Trends - Time-honored brands are becoming crucial in creating unique consumption scenarios and tapping into consumer potential in the context of a new consumption landscape [1] - The integration of quality and marketing is a common exploration path for time-honored brands to connect with consumers [2] Group 2: Company Innovations - Sanyuan Foods, a 70-year-old time-honored brand, is focusing on cultural tourism and product innovation, launching a new low-temperature fresh milk product named "Sanyuan Beijing Fresh Milk," which ensures same-day production and delivery [2] - Sanyuan Foods emphasizes maintaining quality while providing consumers with an authentic Beijing experience through its products [2][3] Group 3: Brand Strategy - Sanyuan Foods aims to engage with younger consumers by combining quality assurance with market insights and personalized innovation, ensuring the brand remains relevant and energetic [3] - The company is expanding its retail presence by opening new stores in transportation hubs and commercial areas to enhance consumer experience with fresh milk products [2]