KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-09-14 18:42Core Insights - The price of 25-year Flying Moutai (53 degrees/500ml) has dropped to a record low of 1770 yuan per bottle as of September 14, marking a cumulative decline of 20.27% from its initial price of 2220 yuan per bottle when the platform launched [1] - The original box price for the same product is 1790 yuan per bottle, also reflecting a decline of over 20% from its launch price of 2255 yuan per bottle [1] - The price of 1L kilogram Moutai has decreased to 3300 yuan per bottle, down 18.92% from the initial price of 3700 yuan per bottle at the beginning of the year, reaching a new low for the year [2] Price Trends - The price of 25-year Flying Moutai has been on a downward trend since it fell below the psychological threshold of 2000 yuan per bottle on June 11, with significant drops occurring shortly thereafter [1] - The price fluctuations included a brief recovery to 1800 yuan per bottle on June 27 and a rebound to 1880 yuan per bottle on July 7, but it subsequently entered a downward trend again [1] Market Dynamics - Company representatives acknowledged the dual pressures of cyclical adjustments in the industry and changing consumer trends during a recent earnings call, indicating a strategic response to maintain market stability [8] - Recent market activity has shown signs of recovery, with significant increases in sales volume noted in August compared to June and July, suggesting a potential improvement in market conditions [8] - The company plans to adapt its strategy for the Moutai 1935 product line by innovating marketing approaches and expanding consumption scenarios to better meet market demands [8]