Core Insights - The high-end domestic cosmetics market in China has significant potential, with Mao Geping successfully positioning itself in a scarce segment, becoming a rare domestic brand that can compete with international luxury brands [1][1][1] Market Overview - The Chinese cosmetics market is large and continues to recover, with the high-end makeup segment showing strong growth, indicating a clear trend towards premiumization and specialization [1][1][1] Brand Positioning - Mao Geping has filled the gap in the domestic high-end cosmetics market with a differentiated positioning of "high-end, professional, domestic goods," highlighting its strong market competitiveness and brand scarcity value [1][1][1] Competitive Advantages - The brand has established a deep and unique barrier through the "founder IP + Eastern aesthetics" model, leveraging the founder's reputation and personal charm to build consumer trust [1][1][1] - The successful transition from a personal brand to a cultural brand, exemplified by collaborations with the Palace Museum, has created a strong brand identity that is difficult for competitors to replicate [1][1][1] Product and Operational Strategy - The company has developed a rich product matrix centered on makeup effects, with notable performance in high-end skincare, and has achieved significant growth in sales through an omnichannel strategy [1][1][1] - The online presence has improved significantly on platforms like Tmall and Douyin, while offline experiences through high-experience counters enhance brand perception, creating a synergistic effect [1][1][1] Financial Projections - The company is expected to achieve substantial revenue growth, with projected revenues of 5.117 billion, 6.656 billion, and 8.555 billion yuan for 2025-2027, and net profits of 1.198 billion, 1.552 billion, and 1.976 billion yuan respectively [1][1][1] - Corresponding EPS for 2025-2027 is projected to be 2.44, 3.17, and 4.03 yuan, with PE ratios of 37.52, 28.98, and 22.76 times [1][1][1] Investment Recommendation - Mao Geping is positioned as a rare domestic brand with a successful high-end image and premium pricing, presenting significant long-term investment value [1][1][1] - Key investment highlights include a unique brand barrier, clear growth engines, improved channel and operational efficiency, and potential in new product categories and international expansion [1][1][1]
毛戈平(01318.HK)：稀缺高端美妆品牌 消费升级未来可期