TENCENT(HK:00700) Sou Hu Cai Jing·2025-09-15 00:59Core Viewpoint - The camel industry in Keping County, Xinjiang, is undergoing a digital transformation through the "Chain Camel Industry: Asset Rebirth" project initiated by Xinjiang Youtuo Dairy Co., Ltd. and Tencent Smart Retail, marking the first digital asset operation project for the entire camel industry chain in China [1][3]. Group 1: Industry Overview - The camel industry is one of the six pillar industries in Keping County, but it has faced challenges such as fragmented farming, poor data circulation, and difficulties in asset quantification, which have hindered its upgrade towards scale and quality [3][5]. - The digital management system "One Camel, One Code" has been introduced, leveraging Tencent's blockchain technology to provide a unique digital identity for each camel, enabling traceability and management of core asset elements [5][6]. Group 2: Project Details - The digital project aims to create a digital standard that can be extended to ASEAN countries, with investigations already completed in Malaysia and an investment agreement signed under the "Cloud Ranch Plan" [6]. - The project is expected to enhance the channel efficiency of Keping camel milk products by 50% through Tencent's B2B retail system, achieving a "digital direct" connection from ranch to consumer [6]. - The blockchain technology will also facilitate precise monitoring of the carrying capacity of pastures, with relevant data integrated into the regional ecological protection platform to support the coordinated development of ecology and industry [6].