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从零公里到长公里,中国二手车出海经历交棒期

Core Viewpoint - The Chinese used car market is poised to leverage its position as the largest new car consumer market to expand into global markets, particularly through long-distance used cars, which are increasingly seen as a viable option for international trade [2][3]. Group 1: Market Potential - In 2024, China's used car export volume has surpassed 400,000 units, covering over 160 countries and regions, indicating a significant opportunity for growth in the global market [2]. - Long-distance used cars are gaining traction due to their price competitiveness and suitability for emerging markets, which prioritize practical and cost-effective vehicles [3]. Group 2: Export Market Dynamics - The primary target markets for China's long-distance used cars are approximately 117 left-hand drive countries, mainly in Southeast Asia, the Middle East, Eastern Europe, Africa, and Latin America, with an annual import growth rate of around 6% from 2021 to 2024 [4]. - In Central Asia and Northern Asia, China's used cars have captured about half of the import market share, with an annual growth rate of 28% [4]. Group 3: Challenges in Exporting - The development of long-distance used cars faces challenges such as fragmented vehicle sources, high certification costs due to non-standard vehicle conditions, and inefficiencies in the distribution process [5][6]. - There is a significant gap in after-sales service for exported used cars, with complaints emerging regarding the lack of support for vehicles sold overseas [7][8]. Group 4: Strategic Initiatives - Companies like SAIC Volkswagen are exploring various models for used car business, including repurchase strategies to stabilize prices and enhance competitiveness in international markets [9]. - The industry anticipates that if domestic dealers and trade enterprises can effectively utilize specialized international trade strategies, the export share of long-distance used cars could rise from under 8% to 50% within the next decade, achieving an annual export target of 5 million units [10].