Amazon(US:AMZN) 3 6 Ke·2025-09-15 02:59Core Insights - The article discusses the launch of the upgraded "Sailor Star Program" by Amazon Advertising and Amazon Global Store, marking the fifth anniversary of the original "Sailor Program" [1] - The new season focuses on seven themes, including market expansion in Europe, niche market breakthroughs, and global brand building, reflecting the transition of Chinese companies from manufacturing to intelligent and creative production [1] Group 1: Brand Innovation and Strategy - HOVERAir emphasizes differentiation through innovation, creating a "water sports camera" based on user insights and adapting to local regulations in Japan with a lightweight product [1][2] - JisuLife's strategic shift from a multi-category approach to specializing in portable fans has led to significant improvements in product performance, enhancing battery life to two days and changing market perceptions [2] - Emotional resonance is becoming a key competitive advantage for brands, as seen with Heybike's shift from traditional advertising to emotional storytelling and community engagement [3] Group 2: Localization and Market Adaptation - Localized operations are critical for success in international markets, with HOVERAir and JisuLife implementing strategies to overcome cultural barriers through local teams and tailored marketing [3] - The concept of "Glocalization" is emerging as a new paradigm for Chinese brands going global, combining supply chain advantages with localized operational capabilities [3] Group 3: Role of AI in E-commerce - Approximately 45% of cross-border e-commerce companies are utilizing generative AI for product innovation, with 86% of small to medium-sized brands viewing AI as a key driver for marketing success [4] - AI tools are helping companies save time and optimize processes, allowing for a greater focus on market research and product innovation [5]