XIAOMI(HK:01810) 2 1 Shi Ji Jing Ji Bao Dao·2025-09-15 04:15Core Insights - Xiaomi's President Lu Weibing announced the upcoming launch of the Xiaomi 17 series, claiming it to be the most significant leap in the history of the Xiaomi digital series, with an earlier release than the previous generation [1][2] - The Xiaomi 17 series represents a five-year transformation towards high-end products, featuring three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, all powered by the world's first Snapdragon 8 Gen 2 mobile platform [2] - Xiaomi has invested over 100 billion RMB in R&D over the past five years, with plans to increase this investment to 200 billion RMB in the next five years, showcasing a commitment to innovation and competitiveness against major rivals like iPhone [2] Product Development - The Xiaomi 17 is described as the strongest standard flagship to date, with comprehensive upgrades without a price increase [2] - The Xiaomi 17 Pro Max is highlighted as the most powerful imaging flagship in Xiaomi's history, indicating a focus on advanced camera technology [2] - Lu Weibing emphasized that the new series will introduce unique features to differentiate from current smartphone offerings, addressing consumer fatigue with existing products [2] Strategic Positioning - Xiaomi's strategy over the past five years has been to learn from the best competitors, specifically targeting iPhone as a benchmark for its high-end product development [2] - The upcoming Xiaomi 17 series is positioned as a direct competitor to iPhone, with a clear intent to challenge its market dominance [2][3]