Apple(US:AAPL) Sou Hu Cai Jing·2025-09-15 05:50Core Insights - Xiaomi Group is set to launch the new Xiaomi 17 series this month, a month earlier than the previous generation, which is described as the most significant leap in the history of Xiaomi's digital series [1] - The Xiaomi 17 series will include three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, featuring the global debut of the fifth-generation Snapdragon 8 Supreme mobile platform [1] - Xiaomi's confidence in competing with the iPhone stems from five years of solid progress, emphasizing a shift towards high-end products with a focus on user experience and deep integration of hardware and software [1] - Over the past five years, Xiaomi has invested over 100 billion RMB in R&D, with plans to increase this investment to 200 billion RMB over the next five years [1] - Xiaomi's product capabilities are said to have undergone a generational upgrade, directly challenging Apple [1] Industry Context - The topic of "Xiaomi 16 renamed to Xiaomi 17" has become a trending subject on social media [3] - On September 5, Xiaomi's president confirmed the early release of the Xiaomi 16, leading to discussions about a competitive landscape where Huawei, Apple, and Xiaomi are all launching flagship products around the same time, marking a unique situation of Huawei and Xiaomi jointly challenging Apple [4] - On September 10, Apple held its fall product launch event, introducing the iPhone 17 series, which includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max [5]