CJJG(SH:600496) Zhong Guo Jing Ying Bao·2025-09-15 06:00Core Viewpoint - Jiangsu Jinggong Steel Building Group Co., Ltd. (referred to as "Jinggong Steel") has made a significant move into the real estate sector by acquiring land in Shanghai, indicating its commitment to this strategic transition [2][3]. Group 1: Land Acquisition Details - Jinggong Steel successfully acquired the MHC10402 unit 24A-06A land in Minhang District, Shanghai, for a total price of 546 million yuan, with a floor price of 36,649 yuan per square meter and a premium rate of 11.19% [3]. - The land is designated for residential development, with a minimum decoration standard of 3,000 yuan per square meter and a requirement for at least 200 square meters of elderly care facilities [3][4]. - The company’s land expenditure exceeds its projected net profit for 2024, showcasing its determination to enter the real estate market [2][4]. Group 2: Financial Performance - In 2024, Jinggong Steel reported a revenue of 18.492 billion yuan, a year-on-year increase of 12.03%, while its net profit decreased by 6.69% to 512 million yuan [4]. - For the first half of 2025, the company achieved a revenue of 9.911 billion yuan, reflecting a year-on-year growth of 29.48%, and a net profit of 350 million yuan, up 28.06% [4]. Group 3: Strategic Intent and Market Position - The company aims to leverage the recent relaxation of housing market restrictions in Shanghai to mitigate risks and seize market opportunities, focusing on first-tier cities [2][6]. - Jinggong Steel plans to use the acquired land to promote its PEC prefabricated housing system, which combines steel and concrete for efficient construction [7][8]. - The company has established a core team with extensive real estate development experience to support its new ventures in the property market [6][8]. Group 4: Industry Context and Future Outlook - The real estate market in Shanghai is currently one of the most promising in China, with recent policy changes further stimulating demand [6]. - Jinggong Steel's entry into the residential construction sector is seen as a strategic move to extend its business model and capitalize on the growing demand for high-quality housing [7][8]. - The company’s focus on developing prefabricated housing aligns with national goals for sustainable and efficient construction practices, positioning it favorably in the evolving market landscape [7][8].