XIAOMI(HK:01810) Sou Hu Cai Jing·2025-09-15 08:16Core Viewpoint - Xiaomi's upcoming 17 series is positioned as a significant upgrade, aiming to compete directly with the iPhone, showcasing the company's commitment to high-end market strategies [2][5]. Group 1: Product Launch and Features - The Xiaomi 17 series will be unveiled this month and is described as the most significant leap in the history of Xiaomi's digital series, launching a month earlier than the previous generation [3][7]. - The series includes three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, all featuring the world's first Snapdragon 8 Gen 2 mobile platform [3][7]. - Xiaomi 17 is touted as the strongest standard flagship with comprehensive upgrades without price increases, while the Pro models represent a leap in core technology aimed at the high-end market [7]. Group 2: Strategic Direction and Investment - Xiaomi has been pursuing a high-end strategy for five years, learning from leading competitors like Apple, and is confident in its ability to compete with the iPhone [5][7]. - Over the past five years, Xiaomi has invested over 100 billion RMB in research and development, with plans to increase this investment to 200 billion RMB over the next five years [5][8]. - The company emphasizes that the upcoming series will showcase not only technological advancements but also innovative features to enhance user experience [5][8].