Apple(US:AAPL) Sou Hu Cai Jing·2025-09-15 08:34Core Insights - Xiaomi is set to launch the new Xiaomi 17 series, which includes three models: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, aiming to compete directly with the iPhone 17 series [2][3][4] Product Overview - The Xiaomi 17 series will globally debut the fifth-generation Snapdragon 8 Supreme mobile platform [2][4] - Xiaomi 17 is described as the strongest standard flagship with comprehensive upgrades without price increases [4] - The Pro models, particularly the Xiaomi 17 Pro and Xiaomi 17 Pro Max, are positioned as high-end technology imaging flagships, showcasing significant advancements in core technology [4] Strategic Positioning - Xiaomi's confidence in competing with the iPhone stems from five years of solid progress in high-end smartphone development, focusing on a blend of hardware and software integration [3][5] - The company has invested over 100 billion RMB in research and development over the past five years, with plans to increase this investment to 200 billion RMB in the next five years [5]