老白干酒总经理赵旭东答21：预期双节需求会有改善

Core Viewpoint - The company anticipates improved market demand during the upcoming Mid-Autumn Festival and National Day holidays, driven by significant opportunities in family gatherings and banquet consumption [1] Group 1: Financial Performance - In the first half of the year, the company reported revenue of 2.481 billion yuan, a year-on-year increase of 0.48%, making it one of the few regional liquor companies to maintain positive growth [1] - The company's operating cash flow was negative in the first half of the year, showing a significant decline year-on-year, indicating reduced enthusiasm for channel purchases and payments [3] - The company's cost of sales decreased by 3% year-on-year, while sales expenses increased by 3.14%, and management expenses saw a slight decline of 0.83% [3] Group 2: Market Strategy - The company plans to enhance sales in Anhui by focusing on three areas: developing banquet and business meal markets, strengthening core market construction in cities like Hefei and Fuyang, and improving digital marketing through private traffic pools [2] - The company will continue to strengthen marketing efforts to enhance brand advantages in core regional markets [4] Group 3: Regional Performance - The company achieved double-digit growth in the Hunan market during the first half of the year, primarily driven by Wuling liquor, which maintained a growth rate above the industry average [5] - Wuling liquor employs a direct-to-end-user sales model, avoiding intermediaries, which stabilizes prices and ensures channel enthusiasm [5] Group 4: Shareholder Relations - The company is considering various factors for enhancing dividend rates and share buybacks, aiming to balance short-term interests with long-term sustainable development [5]