抖音电商加码商家激励政策： 8月份为商家节省成本25亿元

Group 1 - Douyin E-commerce announced nine merchant support policies, saving merchants 2.5 billion yuan in August alone, with total subsidies exceeding 19 billion yuan this year [1] - The largest subsidy, the product card commission exemption, accounted for 1 billion yuan in August, bringing the total for the year to over 9 billion yuan [1] - Various categories, including fresh fruits and daily necessities, contributed to a cost saving of over 700 million yuan in August through commission and rebate policies [1] Group 2 - The "Treasure Store" initiative attracted over 1,200 merchants in August, resulting in a 103% year-on-year increase in GMV, with product exposure exceeding 330 million times [2] - New brand merchants saw a 68% year-on-year increase in August, supported by various initiatives including rapid registration for new merchant growth tasks [2] - The platform saved over 6 million yuan in advertising costs for newly registered merchants through basic growth tasks and settlement challenges [2] Group 3 - Douyin E-commerce established a Safety and Trust Center in August to combat malicious competition, releasing multiple governance announcements [3] - The platform intercepted 560,000 inferior products and dealt with over 280,000 violations in live streaming, enhancing user satisfaction by 40% [3] - Efforts are focused on creating a fair competitive environment for merchants through strict enforcement against violations [3]