味知香：毛利率下降主要受牛肉原材料价格波动影响

Core Viewpoint - The company, Weizhi Xiang, reported a decline in gross margin for two consecutive years, primarily due to fluctuations in beef raw material prices, which significantly impact its revenue structure [1] Summary by Relevant Sections Gross Margin Performance - The company's gross margin has experienced a phase of decline, attributed to the high proportion of beef products in its overall revenue structure and the significant unit value of these products [1] - The rise in raw material prices has not been fully offset by retail price adjustments, leading to pressure on overall gross margin [1] Pricing Strategy and Market Response - The company has implemented partial price adjustments in response to rising raw material costs, but these adjustments have not completely covered the cost increases [1] - The wholesale market has faced challenges in effective price transmission due to the prevailing market environment, resulting in a shift in product selection from high-value to low-value items [1] Measures to Improve Profitability - The company is taking several measures to enhance profitability, including: 1. Quick price transmission for products in response to raw material price increases [1] 2. Strengthening supply chain management by forming dedicated teams to focus on product selection and new product development, with an emphasis on category optimization [1] 3. Implementing stricter supplier admission standards and introducing more competitive bidding mechanisms to break the price inertia formed by reliance on existing partnerships [1]