从“加工小镇”到“电商新城”，拼多多“千亿扶持”助力天门打造富民产业

Core Insights - The garment e-commerce industry in Tianmen is experiencing rapid growth, with daily shipments exceeding 3 million pieces and an expected transaction volume of over 60 billion yuan for the year [1] - The return of local entrepreneurs who gained experience elsewhere has significantly contributed to the local economy and job creation, with 84,000 people returning in the last three years, directly creating 160,000 jobs [1][17] - The establishment of a complete supply chain in Tianmen, from textile production to e-commerce marketing, has transformed the local garment industry, which previously relied heavily on external suppliers [9] Industry Growth - The Tianmen garment e-commerce industry is projected to grow from 70 billion yuan in 2021 to 513 billion yuan by 2024, with an average annual growth rate exceeding 90% [9] - By mid-2025, the transaction volume is expected to surpass 300 billion yuan, with over 6,500 garment business entities and 12,000 registered e-commerce merchants in the region [9] Entrepreneurial Success Stories - Zhang Yang, a local entrepreneur, successfully transitioned from a struggling start to achieving daily sales of 15,000 orders, expanding his operations significantly [13][14] - Wang Bo and his wife also capitalized on the e-commerce boom, focusing on young female consumers and achieving high sales volumes, with their store reaching nearly 10,000 orders in a single day [5][7] Policy Support and Cost Reduction - Local government policies have provided significant support for the garment industry, including rent exemptions and lower labor costs, which have allowed businesses to reduce operational costs by approximately one-third [6][7][11] - The introduction of initiatives by platforms like Pinduoduo, such as the "Billion Support" plan, has further reduced operational costs for local businesses, enabling them to invest more in product development [14][11] Employment Impact - The booming garment e-commerce sector has created numerous job opportunities, with various roles offering competitive salaries, such as packaging and sorting personnel earning around 5,000 to 6,000 yuan per month [17] - The industry has become a significant source of income for many families, with some workers earning over 10,000 yuan monthly, contributing to the local economy's vitality [17]