CHJ(SZ:002345) 2 1 Shi Ji Jing Ji Bao Dao·2025-09-15 15:26Core Viewpoint - Chao Hong Ji, a jewelry company, is seeking a secondary listing on the Hong Kong Stock Exchange to enhance its global strategy and brand image while connecting with international capital markets [3][10]. Group 1: Company Overview - Chao Hong Ji submitted its main board listing application to the Hong Kong Stock Exchange, with CITIC Securities as the sponsor [3]. - The company reported a revenue of 4.102 billion CNY in the first half of the year, a year-on-year increase of 19.54%, and a net profit of 331 million CNY, up 44.34% [3]. - As of June 30, 2025, Chao Hong Ji had over 1,540 stores, with 1,340 being franchise stores, contributing significantly to its revenue [5]. Group 2: Market Performance - Chao Hong Ji's stock price surged by over 165% in 2025, rising from 5.47 CNY per share to a peak of 18.18 CNY [8][10]. - The company's current price-to-earnings ratio stands at 45.7, significantly higher than its peers, indicating a potentially overvalued position [10]. Group 3: Expansion and Strategy - The company aims to expand internationally, having initiated its overseas strategy in 2024, focusing on Southeast Asia due to cultural similarities [10][11]. - Chao Hong Ji has faced challenges with past acquisitions, such as the purchase of the FION brand, which has not contributed positively to its performance [6][11]. Group 4: Risks and Concerns - The competitive landscape for jewelry brands is intense, and the franchise model may not provide a strong competitive edge [11]. - Recent insider selling by major shareholders raises concerns about the company's valuation and future performance [11].