自主品牌距离外资品牌还差一个“召回”

Core Viewpoint - Xpeng Motors is recalling 47,490 units of its P7+ model due to safety concerns related to the electric power steering system, highlighting the need for new energy vehicle manufacturers to address quality issues more transparently [1][19]. Group 1: Recall Details - The recall affects P7+ vehicles produced between August 20, 2024, and April 27, 2025, due to reported design flaws in the steering mechanism [1]. - The recall is part of a broader trend in the Chinese automotive industry, where the total number of recalls for passenger vehicles in 2024 exceeded 11.12 million, a 65.3% increase year-on-year, with a 137.5% rise in recalls for new energy vehicles [2]. Group 2: Industry Comparison - Foreign brands like BMW, Tesla, and Mercedes dominate the recall statistics, with BMW recalling over one million vehicles, while domestic brands, particularly new energy vehicle manufacturers, have largely maintained a "zero recall" record [5][11]. - The contrast in recall practices reflects a deeper issue within the Chinese automotive industry, where foreign brands have established a culture of proactive recalls, while some domestic brands avoid transparency [4][5]. Group 3: Quality Management and Consumer Trust - The handling of quality issues by new energy vehicle manufacturers often involves non-transparent methods, such as individual case management and avoiding public recalls, which can damage consumer trust in the long run [8][12]. - Data indicates that domestic brands have a higher complaint rate for vehicles over five years old compared to joint venture brands, revealing weaknesses in long-term reliability [15]. Group 4: Financial Implications - The recall of 47,490 P7+ vehicles could cost Xpeng Motors approximately 300 million yuan, which may impact its financial performance, especially considering a net loss of 480 million yuan in the second quarter [9][11]. - The need for a robust recall mechanism is emphasized as a critical step for domestic brands to build consumer trust and ensure long-term success in the market [19][23]. Group 5: Future Directions - The article suggests that new energy vehicle manufacturers must shift from a "zero recall" mentality to one that embraces accountability and transparency, as this is essential for gaining consumer trust and competing with established global brands [19][23]. - Regulatory bodies are enhancing oversight of automotive quality, indicating a shift towards stricter enforcement of recall protocols and consumer protection [19][23].