Amazon(US:AMZN) Bei Jing Shang Bao·2025-09-16 06:25Core Insights - Amazon's overseas purchasing WeChat mini-program celebrated its sixth anniversary and launched a promotional event called "Wool Festival," showcasing significant growth in user engagement and sales over the past year [1][2] Group 1: User Engagement and Sales Growth - The number of active users on Amazon's overseas purchasing WeChat mini-program increased by nearly 60% year-on-year [1] - Sales revenue for the mini-program nearly doubled compared to the previous year [1] Group 2: Product Category Performance - Sales in the mother and baby category saw significant growth, while toy sales nearly doubled year-on-year [1] - Sales in clothing, sports, and footwear categories each grew by over 130% year-on-year [1] Group 3: Promotional Activities - The "Share and Earn" program experienced remarkable performance, with sales revenue increasing by over 180% in the past year [1] - The "Wool Festival" event featured over 10 million global products across approximately 20,000 international brands and 35 popular categories, with discounts starting at 40% [2]