1688推出“超级工厂全球版” 建立跨境服务能力量化标准

Core Insights - Alibaba's 1688 platform launched a new merchant membership product called "Super Factory Global Version" aimed at enhancing the efficiency and credibility of Chinese manufacturers in meeting overseas procurement demands [1][3] Group 1: Product Overview - The "Super Factory Global Version" establishes a unified certification system for quality factories capable of cross-border services, providing a "passport" for international procurement visibility [1] - Factories that pass the certification will receive a special "Super Factory Global Supply" designation, gaining priority in cross-border buyer recommendations and improved search algorithm rankings on the platform [1][3] Group 2: Market Challenges - Overseas small and medium-sized buyers face two main challenges when sourcing from China: information asymmetry and lack of trust in suppliers [3] - Buyers struggle to identify quality suppliers with export experience and compliance knowledge, while many factories lack verifiable performance data, making it difficult for buyers to assess logistics and communication capabilities [3] Group 3: Certification Criteria - The new certification system is not a simple extension of the existing membership but includes clear entry requirements, such as a minimum scale of cross-border transaction volume and established logistics networks [3][4] - Certified merchants will have an independent "Overseas Service Capability Profile" that includes various cross-border service dimensions, which will be dynamically updated based on performance [4] Group 4: Recruitment and Market Impact - The initial recruitment plan aims to onboard 5,000 enterprises, focusing on sectors with high overseas demand such as apparel, daily necessities, digital accessories, and toys [5] - The new standardized certification system is expected to streamline the traditional foreign trade chain, moving from a model reliant on intermediaries to a direct connection between factories and small to medium-sized buyers [5]