Eastroc Beverage(SH:605499) Sou Hu Cai Jing·2025-09-16 11:39Core Insights - The beverage industry views freezers not merely as storage tools but as strategic assets that enhance brand visibility and consumer conversion rates. Digital capabilities significantly boost the operational efficiency of these freezers [1][10]. Group 1: Freezer Strategy - The freezer is considered the "golden entry point" for soft drink consumption, with 79% of consumers opting for frozen beverages in summer. 81% of consumers switch to competitors if their desired drink is not frozen [3]. - The company has established a vast distribution network, covering over 4.2 million active terminal stores nationwide, achieving 100% penetration in prefecture-level cities. This includes a range of retail formats from convenience stores to rural shops [3][4]. - The company adopts a "self-purchase freezer" model, ensuring complete control over the freezer network and mitigating risks associated with subsidy-dependent partnerships [3]. Group 2: Precision Control - The company employs targeted freezer displays for its flagship product, enhancing brand recognition and driving significant sales growth. The "East Peng Water" product line has also seen substantial revenue growth through strategic freezer placements [4]. - The company’s approach of "one product, one strategy" in freezer operations transforms each freezer into a performance-driving engine [4]. Group 3: Digital Empowerment - The company’s freezer strategy integrates digital technology, transforming freezers into data nodes that facilitate a closed-loop interaction between brands, terminals, and consumers. This is supported by a unique "five-code integration" technology that tracks products throughout their lifecycle [6][10]. - The dynamic age analysis system and sales automation (SFA) system work in tandem to ensure precise management of freezer operations, maintaining product freshness and optimizing display strategies [6][9]. Group 4: Supply Chain and Internal Management - The company has established nine production bases, with additional facilities under development, significantly reducing delivery times and logistics costs, thereby supporting freezer stocking [9]. - Digital tools enable precise tracking of freezer expenses and promotional effectiveness, allowing for timely adjustments to marketing strategies based on real-time sales data [9]. Group 5: Conclusion - The company's dual strategy of "freezing and digitization" creates a symbiotic ecosystem among brands, terminals, and consumers, providing a viable path for transitioning from scale expansion to efficiency-driven success in a competitive market [10].