爱奇艺VS红果，短剧演员该抱哪条“大腿”？

Core Insights - The article discusses the competitive landscape in the short drama industry, highlighting the strategic moves by platforms like iQIYI and Hongguo to attract talent and enhance content quality [1][3][21] - It emphasizes the shift from a focus on scale to a focus on value, as the short drama user base grows and competition intensifies [3][10] Industry Trends - As of mid-2025, the short drama user base in China reached 696 million, with a penetration rate nearing 70%, indicating a transition from scale wars to value-driven competition [3] - The competition is marked by platforms vying for talented actors, which reflects the industry's transformation and the opportunities it presents [3][21] Talent Acquisition Strategies - iQIYI has launched the "Actor Star Road Plan" to create growth pathways for short drama actors, similar to Hongguo's "Actor Cooperation Plan" [1][21] - Major production companies are increasingly signing popular short drama actors to secure viewership and enhance content quality [4][11] Impact of Star Power - The presence of well-known actors is seen as a way to ensure a basic viewership and potential for breakout success, as evidenced by recent hits featuring popular actors [7][11] - The article notes a trend of "reverse empowerment," where the popularity of short drama actors boosts the performance of their projects [8][11] Market Dynamics - The entry of platforms like Alipay into the short drama space, along with partnerships between e-commerce and content platforms, is intensifying competition and driving innovation [10][11] - The article highlights the increasing value of actors in the short drama ecosystem, as they become essential resources for platforms [10][21] Challenges and Considerations - The article points out potential issues such as reliance on top actors, rising salary pressures, and the mismatch of resources leading to inefficiencies [17][21] - It suggests that the competition for talent may lead to a concentration of resources and could impact non-contracted actors [21][22]