Core Viewpoint - The recent closure of all Tai Er Sauerkraut Fish stores in Shenyang has raised concerns about the brand's performance and consumer interest [3][6]. Company Performance - Tai Er Sauerkraut Fish has confirmed that all its stores in Shenyang have closed, with the last one shutting down on September 1, 2023 [6]. - The company has seen a significant decline in its self-operated restaurant count, dropping from 612 to 547 in the first half of the year, a reduction of 65 stores [8]. - The revenue from Tai Er Sauerkraut Fish was reported at 19.48 billion yuan, a year-on-year decrease of 13.3%, contributing to a total revenue decline of 10.14% for its parent company, Jiumaojiu [8]. Industry Context - The overall market for sauerkraut fish restaurants has faced challenges, with a net decrease of 3,331 stores in the past year despite 7,256 new openings, indicating a tough competitive environment [8]. - The rise of pre-prepared dishes has further squeezed the survival space for traditional dine-in restaurants like Tai Er Sauerkraut Fish [8].
太二酸菜鱼，沈阳门店全关门了！