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电动两轮车何以从无锡锡山走向全球街头?

Core Insights - China is the largest producer, consumer, and exporter of electric two-wheelers globally, with Wuxi's Xishan District contributing one-third of the total production [1] - The revenue scale of the two-wheeler industry in Xishan is projected to reach 66.76 billion yuan by 2024, with cross-border e-commerce exports amounting to 610 million yuan in 2024, accounting for one-seventh of the total electric vehicle foreign trade exports [1] - The export value of complete two-wheel electric vehicles from Xishan is expected to reach 190 million dollars in the first half of 2025, marking a year-on-year growth of 19.5% [1] Industry Development - The two-wheeler industry in Xishan began in the early 2000s and has seen significant growth, particularly in overseas markets since 2020, driven by domestic market saturation and stricter regulations [1][2] - Yadea, a leading enterprise in the two-wheeler industry, initiated a large-scale overseas expansion strategy in 2021, focusing on adapting products to local markets, especially in Southeast Asia [3] Market Strategy - Yadea is establishing local R&D centers to develop products suited to regional needs, with production bases set up in Vietnam, Indonesia, Thailand, and Mexico [3] - The company emphasizes the importance of building local sales and after-sales service networks to drive sales growth, similar to successful Japanese motorcycle brands in Southeast Asia [3] Export and Logistics - The establishment of overseas warehouses is crucial for the two-wheeler export strategy, allowing for faster logistics and order fulfillment [7] - Xishan has seen seven electric vehicle companies set up 14 overseas warehouses across nine countries, covering over 100,000 square meters [7] - In March, Xishan launched its first batch of six global public overseas warehouses to assist small and medium-sized enterprises in reducing logistics times [8] Regional Collaboration - Xishan has formed the Xishan Electric Vehicle Foreign Trade Association to support the industry's overseas expansion, with export values projected to exceed 400 million dollars by 2025 [6] - A new trade transfer warehouse in Akqi County aims to facilitate trade with Central Asia, reducing transportation time and costs significantly [8]