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电动两轮车何以从无锡锡山走向全球街头?|活力中国调研行

Core Insights - China is the largest producer, consumer, and exporter of electric two-wheelers globally, with Wuxi's Xishan District contributing one-third of the country's production [1] - The revenue scale of the two-wheeler industry in Xishan is projected to reach 66.76 billion yuan by 2024, with cross-border e-commerce exports amounting to 610 million yuan in 2024, accounting for one-seventh of the total electric vehicle exports [1] - The export value of complete two-wheel electric vehicles from Xishan reached 190 million USD in the first half of 2025, marking a year-on-year growth of 19.5% [1][2] Industry Development - The two-wheeler industry in Xishan began in the early 2000s and has seen significant growth, particularly in international markets since 2020 [1] - Yadea, a leading company in the two-wheeler sector, initiated a large-scale overseas expansion strategy in 2021 due to domestic market saturation and stricter regulations [1][2] - The overseas expansion is supported by the success of Chinese electric vehicles in international markets, especially in Europe and Southeast Asia [2] Market Strategy - Yadea focuses on Southeast Asia for its overseas strategy, adapting products to local needs and establishing R&D centers to develop suitable products [2] - The company aims to build local sales and after-sales service networks, which are crucial for increasing sales [2] - Yadea plans to create a complete local supply chain, covering R&D, production, sales, and after-sales services to meet local demands and reduce costs [2][3] Trade Associations and Support - In 2022, Xishan established the Xishan Electric Vehicle Foreign Trade Association to support the industry’s international trade efforts [5] - The export value of electric motorcycles from Xishan is expected to exceed 400 million USD by 2025, a twentyfold increase from 2000 [5] Logistics and Infrastructure - Overseas warehouses are critical for the export of two-wheel electric vehicles, allowing for faster delivery times compared to direct shipping [6] - Xishan has established 14 overseas warehouses across nine countries, covering over 100,000 square meters [6] - In March, Xishan signed contracts for six global public overseas warehouses to assist small and medium-sized enterprises in reducing logistics times [7] - A new transit warehouse in Xinjiang will facilitate trade with Central Asia, reducing transportation time by 3 to 5 days and lowering logistics costs by over 15% [7]