GREE(SZ:000651) Sou Hu Cai Jing·2025-09-17 05:21Core Insights - The "Dong Mingzhu Health Home" brand has established 970 stores nationwide, with 293 stores that have been open for over 30 days generating a retail total of approximately 390 million yuan [1][3]. Group 1 - In February 2025, Gree Electric announced the launch of the new strategic brand "Dong Mingzhu Health Home," which sparked significant discussion [3]. - Dong Mingzhu stated that renaming "Gree Specialty Store" to "Dong Mingzhu Health Home" reflects her commitment to the brand, indicating that failure would have serious consequences [3]. - The first store of "Dong Mingzhu Health Home" opened in Tongzhou, Beijing, on March 13, 2025, with plans to establish 10,000 stores nationwide [3]. Group 2 - Gree Electric's goal for 2025 is to build 3,000 "Dong Mingzhu Health Home" stores, with an initial batch of 500 stores set to launch in March, followed by 2,500 stores to be opened monthly [3]. - During the first extraordinary shareholders' meeting of 2025, Dong Mingzhu was re-elected as a non-independent director with over 3.3 billion votes in favor, allowing her to continue for another three years [5]. - The 2024 annual shareholders' meeting featured significant participation from Gree's younger management team, although Dong Mingzhu remained the central figure [5].