招商蛇口再换帅：老将朱文凯升任董事长，聂黎明回归上任总经理

Core Viewpoint - The recent personnel changes at China Merchants Shekou (招商蛇口) are aimed at revitalizing the company's management and addressing its performance challenges in the real estate sector, with a focus on enhancing operational quality and achieving strategic goals [2][5][7] Group 1: Personnel Changes - China Merchants Shekou announced the resignation of former chairman Jiang Tiefeng and the appointment of Zhu Wenkai as chairman and Nie Liming as general manager, indicating a shift in leadership [2][3] - Both Zhu Wenkai and Nie Liming are seasoned veterans from the China Merchants Group, with extensive experience in various roles within the organization [2][4] - The new leadership aims to leverage their familiarity with the company to navigate the current challenges in the real estate market [4][6] Group 2: Company Performance and Strategy - Under Jiang Tiefeng's leadership, the company aims to rank among the top five in the industry, focusing on quality over mere scale [5][6] - In 2024, China Merchants Shekou reported a revenue of 178.95 billion yuan, a 2.25% increase year-on-year, while net profit fell by 36.09% to 4.04 billion yuan [5][6] - The company has increased its land acquisition budget to 32 billion yuan in the first eight months of the year, up from 26.6 billion yuan in the same period last year, focusing on ten core cities [6][7] Group 3: Organizational Adjustments - The company is restructuring its organizational framework to streamline operations, including the establishment of a new asset management department and the reduction of regional management layers [7] - The cancellation of regional companies reflects a strategic shift towards direct management of city-level operations, aiming to enhance responsiveness to market changes [7]