XIAOMI(HK:01810) 3 6 Ke·2025-09-17 12:08Core Insights - Xiaomi officially unveiled the design of the Xiaomi 17 Pro smartphone, featuring a new customizable back screen that includes dual cameras, a flash, and sensors [2][4] - The back screen allows for personalized content display, such as clock themes and various patterns, enhancing user interaction [2] - The Xiaomi 17 series is set to launch this month, with significant upgrades across all models, including the Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, which will debut the fifth-generation Snapdragon 8 mobile platform [6] Product Features - The back screen of the Xiaomi 17 Pro can control vehicles and assist with rear camera selfies, showcasing its multifunctionality [4] - The design has received mixed reactions, with many praising its aesthetics while some express concerns about potential scratches [4] - Previous attempts by other brands to implement back screens did not succeed due to limited functionality and lack of frequent use cases [5] Competitive Positioning - Xiaomi's president, Lu Weibing, indicated that the Xiaomi 17 series represents a significant leap in product capabilities, aiming to compete directly with Apple's iPhone series [6][7] - The launch follows Apple's recent product announcements, including the iPhone 17 series, positioning Xiaomi to challenge Apple's market presence [7]