Apple(US:AAPL) Sou Hu Cai Jing·2025-09-17 17:41Core Viewpoint - The Chinese market is poised to become the largest contributor to Apple's "Apple Tax" as the company faces regulatory challenges globally while maintaining standard commission rates in China, unlike the reduced rates in the US and EU [2][5][14]. Group 1: Apple's Financial Performance - Apple's total revenue for the third fiscal quarter of 2025 reached $94.04 billion, marking the strongest quarterly revenue growth since December 2021 [2]. - The services segment, including iCloud, Apple Music, and App Store, generated $27.42 billion, a 13% year-over-year increase, significantly exceeding market expectations [2]. - Services accounted for 25.6% of total revenue but contributed 41% to gross margin, with a gross margin of 75.5%, far surpassing the hardware business's 37% [2]. Group 2: Regulatory Challenges - Apple's "Apple Tax," a commission on digital goods and services sold through the App Store, is facing global scrutiny, with antitrust lawsuits initiated by the US Department of Justice and other countries [3][4]. - The company has begun implementing low or zero commission models in the US and EU, while maintaining standard rates in China [4][5]. - The EU has imposed significant fines on Apple for restricting developers from directing users to third-party payment options, with a €500 million fine issued in April 2025 [6][12]. Group 3: Market Dynamics in China - In 2024, China's App Store ecosystem is projected to generate $23 billion in sales, making it the second-largest market after the US [5][12]. - The estimated "Apple Tax" contribution from China in 2024 is $6.44 billion, second only to the US's $14.8 billion, indicating a higher relative burden in China compared to the US and Europe [14]. - By 2025, China's "Apple Tax" is expected to reach $7.2 billion, potentially surpassing the US and Europe by 2026, as the country maintains the highest commission rates globally [16][17]. Group 4: Legal Actions and Consumer Sentiment - In 2024, a landmark antitrust lawsuit was filed by consumers in China against Apple's in-app purchase policies, with the Shanghai Intellectual Property Court ruling against the plaintiffs [17]. - Another lawsuit was initiated by a small app developer in Beijing, alleging unfair monopolistic practices by Apple, which is currently awaiting judgment [18].