克而瑞首次发布交付品牌影响力榜单 越秀地产以高品质兑现位列第9名

Core Insights - The article highlights the release of the "Top 20 Brand Influence in Delivery of Chinese Real Estate Companies for the First Half of 2025" by CRIC, focusing on the importance of delivery capability in the real estate sector [1][4] - Yuexiu Property ranked ninth on this list, reflecting its strong reputation for high-quality delivery amidst industry challenges [1][4] Industry Overview - The real estate industry is transitioning from a "seller's market" to a "buyer's market," emphasizing the need for quality delivery as customer expectations rise [4] - The establishment of the delivery influence ranking aims to shift the industry focus from "scale competition" to "value co-creation" [4] Company Performance - Yuexiu Property successfully delivered 29 projects across 11 cities in the first half of 2025, totaling 11,024 residential units and a total construction area of 2.2035 million square meters [4] - The average customer satisfaction score for Yuexiu's delivery was nearly 90 points, indicating strong performance in meeting client expectations [4] Delivery Quality Management - Yuexiu has implemented a comprehensive quality control system that spans the entire project lifecycle, ensuring high standards from design to delivery [7][12] - The company utilizes a detailed quality control manual that breaks down the delivery process into quantifiable standards for various aspects of the project [7][12] Customer Experience Enhancement - Yuexiu has developed a full-cycle customer service system, "YES Beautiful+", to enhance the overall living experience beyond just delivering a house [19][20] - The company provides various services during the waiting period for delivery, including project updates and community engagement activities, to ensure a positive customer experience [19][20] Conclusion - Yuexiu Property's consistent high-quality delivery has positioned it as a benchmark in the industry, demonstrating a sustainable model for quality delivery that can be replicated [21] - The company's focus on high standards in delivery is seen as a significant factor in navigating the challenges of the real estate market and contributing to the industry's shift towards a quality-driven era [21]