Meta Platforms(US:META) Tai Mei Ti A P P·2025-09-18 04:19Core Insights - Meta has invested over $60 billion in the XR market, dominating the MR headset and AI glasses sectors with over 70% market share [1] - At the Meta Connect 2025 event, multiple new products were launched, including the Ray-Ban Meta Display and Oakley Meta Vanguard, with a focus on enhancing user experience through advanced features [3][8] Product Launches - The Ray-Ban Meta Display, priced at $799, features a display for messaging and video calls, but faced technical issues during the demonstration [3][19] - The Ray-Ban Meta Gen 2 offers improved battery life and video capabilities, supporting 3K video recording and lasting up to 8 hours, with a starting price of $379 [4][6] - The Oakley Meta Vanguard, designed for sports, includes a 12MP camera and supports 3K video recording, priced at $499, and is set to ship on October 21 [8][9] Market Performance - The collaboration with Ray-Ban has resulted in over 300% year-on-year sales growth for Meta's smart glasses, with the previous model achieving over a million units sold [4][21] - The introduction of the Ray-Ban Meta Display is seen as a transitional product, with analysts predicting limited sales due to its high price and lack of revolutionary features [19][21] Competitive Landscape - Meta faces increasing competition from companies like Apple and Amazon, which are expected to launch their own AI glasses in the near future, potentially challenging Meta's market dominance [21] - The need for a balance between price and technological experience is emphasized as crucial for the future of the AR glasses market [21]