年轻人成白酒消费主力，茶百道泸州老窖联名白酒奶茶“醉步上道”开售

Core Viewpoint - The return of the classic drink "Drunk Step on the Road" by the tea brand Cha Baidao, in collaboration with Luzhou Laojiao, highlights the growing trend of combining traditional liquor with modern beverages, catering to the increasing demand from younger consumers for a "slightly tipsy" experience [1][3][5] Group 1: Product Launch and Features - "Drunk Step on the Road" achieved nearly 120,000 cups sold on its first day of re-launch [1] - The drink combines real Luzhou Laojiao liquor with milk tea, maintaining a focus on quality by using genuine liquor in each cup [3] - Each serving contains approximately 3 grams of white liquor, with a total caloric content of about 174 kilocalories, appealing to health-conscious consumers [3] Group 2: Market Trends and Consumer Insights - The Chinese liquor industry report indicates that over 60% of liquor consumption is now driven by the younger demographic, particularly those aged 18-35 [5] - The rise of the "slightly tipsy economy" reflects a shift in consumer preferences, with Cha Baidao's reintroduction of "Drunk Step on the Road" aligning with these market trends [5] - The management emphasizes the importance of effective new product launches and lifecycle management of classic products, leveraging supply chain advantages to balance quality and cost [5]