BABA(US:BABA) Bei Ke Cai Jing·2025-09-18 07:43Core Viewpoint - The launch of new uniforms for delivery riders in six northern cities marks a significant step in the professionalization of the delivery industry, emphasizing both functionality and style [1][3]. Group 1: Uniform Update - The new autumn uniforms were introduced for free in six cities: Taiyuan, Shijiazhuang, Hohhot, Lanzhou, Yinchuan, and Tangshan [3]. - The updated uniforms feature a racing suit style, designed for practicality with windproof, breathable, and water-resistant materials, along with emergency supply pockets [3][6]. Group 2: Recognition and Incentives - Over 360 riders were recognized for their exemplary service, including acts of bravery and community support, during the "Orange Intent Plan" awards [5][6]. - The "City Knight Day" included offline activities across 33 cities, allowing riders to try on new uniforms and participate in various services like free haircuts and health check-ups [5]. Group 3: Support and Benefits - The company is enhancing support for riders by establishing 150,000 rest stations and providing affordable meals in over 70 cities [6]. - Starting in October, the first ten cities will offer subsidies for pension and medical insurance, covering at least 50% of costs for riders who meet the criteria [6]. - The company has also initiated the "Knight's Home" project, providing nearly 1,000 beds in cities like Shanghai and Beijing for riders to have secure housing [6]. Group 4: Community Engagement - The company is collaborating with the labor union to improve the rights and welfare of delivery riders through initiatives like "Love Meals" and integrated community support [7].