Apple(US:AAPL) 3 6 Ke·2025-09-18 07:53Core Insights - Apple plans to integrate a touch panel in its first OLED MacBook Pro, set for mass production in 2026, marking a significant shift in user interaction for MacBooks after 19 years [1] - The adoption of touch screens is driven by user behavior, with 38% of iPad Pro users utilizing both touch and keyboard/mouse for creative tasks, enhancing efficiency by 22% in specific scenarios [1] - The touch screen technology for the MacBook Pro will utilize On-Cell technology, embedding sensors directly into the display, which reduces thickness and improves response time [1] Group 1 - Apple aims to launch a budget version of the MacBook with an A18 Pro chip in Q4 2025, targeting a starting price of $599 to attract younger consumers [2] - The second generation of the budget MacBook, expected in 2027, will also include a touch screen interface [2] - The timeline for the release of the MacBook Pro with the M5 chip may be pushed to early 2026, aligning with predictions for the touch screen MacBook Pro [2] Group 2 - Apple's historical stance on touch screens has evolved significantly, moving from a rejection of touch interfaces for laptops in 2012 to the current development of a touch screen MacBook [2] - The introduction of the touch screen MacBook is facilitated by advancements in iPadOS and MacOS collaboration, as well as the integration of ARM architecture with M-series chips [2]