Meta Platforms(US:META) 3 6 Ke·2025-09-18 11:27Core Insights - Meta has unveiled the Ray-Ban Display, a smart eyewear priced at $799, which integrates AI capabilities into a wearable format, marking a significant advancement in the smart glasses industry [1][19] - The device features a color waveguide HUD with a low light leakage rate of around 2%, enhancing user experience by minimizing visibility of the display to others [3][5] - The integration of the Neural Band wristband allows for gesture control through muscle signals, enabling seamless interaction without the need for a camera [8][9] Display Technology - The Ray-Ban Display utilizes color waveguide technology, which reflects images through light refraction, making it the leading display method for AI glasses [3] - The screen brightness reaches 5000 nits, and the lenses can adapt to bright outdoor conditions, maintaining excellent readability [5] User Experience - The single-eye display effectively merges with the real world, providing a user-friendly interface that mimics smartphone functionality [6][8] - Users can interact with messaging apps like WhatsApp and Messenger directly through the display, reducing the need to pull out a smartphone [8][19] Neural Band Functionality - The Neural Band wristband reads muscle signals for gesture recognition, allowing for intuitive control of the display without requiring direct line-of-sight [9][11] - Users can achieve typing speeds of up to 30 words per minute using the Neural Band, showcasing its potential as a standalone platform for various applications [11] AI Integration - The display supports real-time captioning and AI interactions, enhancing communication in noisy environments and providing a richer information experience [12][14] - The combination of visual and auditory feedback from AI makes interactions more intuitive and private compared to traditional voice-only systems [14] Market Potential - Meta aims to target "optimization seekers" and "productivity-focused individuals," with initial production limited to a few hundred thousand units, but with high demand anticipated [17] - The company envisions a future where smart glasses become the next major computing platform, similar to the transition from feature phones to smartphones [15][19]