Apple(US:AAPL) 3 6 Ke·2025-09-18 12:12Core Insights - Apple has officially launched new iPhone, Apple Watch, and AirPods models, generating significant consumer interest and pre-sale success [1][3] - The iPhone 17 series features substantial upgrades in design and functionality, with a focus on enhanced user experience and professional capabilities [5][39] Product Launch Overview - The new iPhone 17 series includes three models, with pre-sales showing impressive demand, surpassing last year's total sales in just one minute [3] - The iPhone 17 series will officially go on sale on September 19, 2025, allowing consumers to experience the new devices firsthand [3] AirPods Pro 3 and Apple Watch Updates - AirPods Pro 3 features doubled noise cancellation and a new heart rate monitoring function, with slight design modifications for improved fit [8][10] - Apple Watch line has been updated with three new models: Apple Watch SE 3, Apple Watch Series 11, and Apple Watch Ultra 3, all featuring enhanced durability and performance [12][16] iPhone 17 Design and Features - The iPhone 17 has a larger 6.3-inch display, improved color options, and a thinner design compared to previous models [21][23] - The new display supports a peak brightness of 3000 nits and a 120Hz ProMotion variable refresh rate, with a notable improvement in PWM dimming technology for eye comfort [25] iPhone Air and Pro Models - The iPhone Air is the thinnest model at 5.64mm, featuring premium materials like titanium alloy and advanced design elements [26][30] - The iPhone 17 Pro and Pro Max have undergone significant structural changes, enhancing durability and performance, with a focus on professional imaging capabilities [32][34] Imaging and Performance Enhancements - The iPhone 17 Pro and Pro Max include a new 48MP sensor, improving zoom capabilities and overall image quality for both casual and professional users [41] - The devices support advanced video features such as ProRes RAW and 4K 120FPS Dolby Vision recording, positioning them as viable tools for professional filmmakers [45] Continuous Performance Focus - Apple's A19 Pro chip boasts a 40% increase in sustained performance compared to its predecessor, emphasizing practical usage over peak performance metrics [47] - This approach may influence industry standards for evaluating smartphone performance, shifting focus towards real-world usability [47]